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U.S. BASED
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Michael Hulfactor, PhD - Managing Director
Michael has focused on customer demand, targeting, and opportunity analysis in high-technology
business markets in the U.S. and worldwide for over 15 years. He has managed over 100 major
proprietary studies for global technology companies including IBM, Oracle, Sun, Apple, and Netscape,
as well as early stage category creators. He specializes in quantitative research management and
analysis, and has worked on developing and refining Qsq Methodology.
Michael was formerly a senior partner with Customer Insights, and chief analyst for the
Division of Academic Computing at the University of California, San Diego. His Ph.D. is from Stanford University.
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Elizabeth Atler, BSEE, MBA - Sr. Director, North America Research and Web Operations
Elizabeth worked for Intel Corporation for 16 years in a variety of disciplines from applications engineering
to marketing, communications, and Internet operations. While in the Internet Marketing and E-Commerce Group,
She developed and implemented a marketing plan for promoting Intel's eBusiness program and drove
usability guidelines to improve user experience for intel.com. She also managed speech development
for Intel's corporate spokesperson, creating key product positioning during intense competitive pressure
in the mid-1990s. Elizabeth has a BSEE from Georgia Tech and an MBA from Arizona State University.
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Nigel Warshaw, C.Eng MIEE - Sr. Director, International Research
Nigel has helped technology companies develop international business between Europe, the United States, and
Asia over the past 20 years, including joint ventures, licensing, and marketing agreements. Clients have
included the industrial customers of American Express Bank and two major European banks. Previously, Nigel
was vice president for Europe, Africa, the Middle East and India at Worthington Pump Inc. based in Milan,
and before that, European marketing director at Serck-Rockwell based in Switzerland. He has been a board member
of companies in several European countries, as well as on Worthington Pump's management board. He has also been
European representative for Palo Alto mergers and acquisitions firm Von Gehr International. A member of the
Institution of Electrical Engineers and the Institute of Directors, Nigel's degree in electrical engineering is
from Faraday House London. At ease in many cultures, he speaks French, German, Dutch, and Italian.
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Deborah Sutherland, MA - Director, Administration
Deborah has worked as an administrator for several years at Stanford University. In one department, she oversaw
all fiscal activities in an operation generating income in excess of $2 million per year. As director for student services in the School of Education, she advised three deans and 40 faculty members on
admission, funding, and academic progress for 300 master's and doctoral students. Most recently, she has worked as an administrator in the Department of Mechanical Engineering at Stanford. Her community
contributions are numerous: Founding director for handbell and adult choirs at several organizations in the
area, and directing a music enrichment program for elementary school children. Deborah has her MA in
administration and policy analysis from Stanford.
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Alvaro Mercado, MS Optics and MS Chemistry - Director, Life Sciences
Alvaro has worked in analytical instrument development for 10 years, having experience in both chemical analysis instrumentation, such as mass spectroscopy, and life sciences technologies, such as qPCR. He has worked on U.S. Transportation Security Laboratory projects, and multinational projects for EADS, a major European aerospace company, and BASF. Specialized in the area of quality assurance, he has managed work for Chemtec and Anesiva. Al has an MS in Optics from the University of Rochester and an MS in Chemistry from Polytechnic-New York University. He was a research associate at the University of California, Santa Barbara, and teaching associate at Columbia University.
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Elizabeth Borghi - Sr. Research Associate
Elizabeth has over ten years experience meeting research needs and providing data and information coordination at a diverse range of organizations including Microsoft and the American Cancer Society. She is currently pursuing her master's degree in Library and Information Science at San Jose State University, and is a member of the Special Libraries Association Competitive Intelligence Division.
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RUSSIA BASED
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Anna Vounder, BAAS - Manager, Russia and Europe Research
Anna has worked for numerous US and Russian companies in business development and marketing for several years. With strong language (native Russian and near-native English fluency) and entrepreneurial skills, she has assisted start-up Russian companies establish strong business relationships with overseas companies. Anna holds a BAAS degree from Pyatigorsk State Linguistic University (Russia) and an AAS degree in Small Business/Entrepreneurship from City University of New York.
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INDIA BASED
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Sandeep Bardia, MBA - Managing Director, India Office, New Delhi
Over the past 10 years, Sandeep has conducted investment analysis, equity and commodity research, corporate finance, mergers and acquisitions, corporate strategy, and marketing management for companies in Europe, North America, and India. His successful consulting business in Delhi has numerous international clients. Sandeep received a BCom degree from SGTB Khalsa College, University of Delhi, in 2000. He completed his MBA in Finance at the Rochester Institute of Technology in 2003.
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BRAZIL BASED
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Andre Caprio, International Research Manager
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Joao Ventrici, Research Manager
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Tales Gomes, Research Manager
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CHINA BASED
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Lynne Mo, MS Chem Eng - Sr. Manager, China Research, Beijing
Lynne has a strong academic and business background in chemical engineering. She has worked for U.S. companies and the international Chinese chemical company, Sinopec, in both technical and management capacities in R&D, international trading/sourcing, and due diligence investigation for venture capital projects. Lynne received her bachelor's degree in Chemical Engineering from Tianjin University in China in 1994. She earned her MS from Worchester Polytechnic Institute in the U.S. in 2000, where she had a fully supported graduate scholarship.
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