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Improving Market Acceptance of Innovations
Including the insights of technology end-user decision-makers, such as tech professionals and scientists, can enhance market acceptance if you are developing an innovative technology product or entering a new market. Such insights can lead to improvements in product design and usability, as well as enhanced support for targeted market segments.
DecisionTrend Research offers innovative and thoroughly field-tested proprietary approaches that bring decision-maker insights to you. Specializing in business-to-business research for complex high technology solutions, we:
- Engage professionals at a peer level, respecting their time, and enabling them to make contributions to technologies that can advance their fields
- Provide objectivity and confidentiality for study participants and clients
- Have worldwide reach though a staff of our own analysts in North America, Europe, China, India, and Latin America
- Provide confidence in results, which are based on rigorous data analysis and a fully documented reporting process
DecisionTrend Research Advantages
DecisionTrend Research services offer several advantages over those from market research generalists for both clients and research participants.
- Projects focus exclusively on advanced technology market acceptance and adoption
- Domain expertise in analytical instruments, enterprise software, IT hardware, and networking
- Cutting-edge “bottom-up” research methodology places great value on the input of technology decision-makers themselves, and includes proprietary Qsq Methodology that uniquely combines qualitative and quantitative approaches
- Project problem definition, data collection, and analyses are guided by a paradigm for technology market acceptance based on theory and experience
- Clients and research participants work directly with senior-level professionals
- Innovative and solutions-driven approaches capture information from emerging markets
- Research capability in Asia, Europe, Latin America, and North America
Our focus and approach result in highly accurate and specific information with good predictive power. Previously unidentified processes and trends that drive or hinder technology acceptance are regularly uncovered in
DecisionTrend Research projects.
Proven Track Record
Founded by Dr. Michael Hulfactor, formerly with Stanford University and the University of California, our team of seasoned professionals has a proven track record with technology clients. These include global technology
leaders IBM, Oracle, Sun Microsystems, and Apple Computer, as well as early stage category creators and top venture capital firms.
DecisionTrend Research is headquartered in the San Francisco Bay Area. Research offices in Beijing, Delhi, London, Mexico City, and Sao Paulo.
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