Services Methodology Case Studies Clients Team
 
 

       
“Michael’s unique combination of qualitative and quantitative research helped us nail down and understand the highest opportunity industries for 2006--as well as the ones we should avoid.”
- CEO, privately held software solutions company
 
 
“I rely on Michael for my most challenging qualitative projects. He consistently delivers exceptional research on our scientific and professional markets, providing highly qualified respondents even in our most difficult to research specialties and countries.”
- Director, Market and Business Intelligence, global analytical instruments company
 
 
“Conventional market research techniques don’t work well for technology startups, where innovative products are being launched into brand-new markets, and deadlines and budgets are tight. Several times over the years, I’ve seen Michael put a solid base under marketing and sales efforts for these kinds of companies.”
- President, PR agency
 
Dr. Hulfactor’s “Summary of Research Management and Analysis Projects” available upon request
 
 
 
 




Join some of the best known high technology companies, venture-capital firms, and early stage category creators as DecisionTrend Research clients. Below is a partial list of clients with completed research projects. Other clients, particularly manufacturers in analytical tools and clinical instruments, cannot be publicly identified due to the sensitivity of continuing research.

IBM IBM - Innovative worldwide segmentation model based on prospect and customer behaviors across several geos. Advanced statistical estimation of model included sizing, revenue opportunity, and competition.
Netscape Netscape - Segmentation and taxonomy for business accounts; sizing and opportunity analysis.
Apple Computer Apple Computer - Prospect and customer consideration and buying behaviors for Apple and competitors through management and analysis of worldwide research. Segmentation in U.S. business and education.
Oracle Oracle - Identification of product mixes appealing to company's primary market, and construction of demand forecasts used in marketing and sales of existing products. ROI primary research and model building for professional certification program.
Sun Microsystems Sun Microsystems - Primary research and analysis predicting Y2K effects on strategic customers.
Telseon Telseon - Evaluation of IP services market in Internet data centers, prediction of market behavior for metro DWDM opportunities for a metropolitan optical services provider.
Menlo Ventures Menlo Ventures - Evaluation of market conditions and opportunity for a portfolio company through an innovative approach combining in-depth early adopter interviews with quantitative analysis for an investment firm.
Questra Questra - Segmentation, market sizing and opportunity analysis that helped define the product offerings, target industries, and provide sales and marketing focus for an intelligent device management software manufacturer.
Duchossois Technology Partners Duchossois - Market verification and expansion research and strategic recommendations for innovative new service technology offered by a portfolio company of this leading Midwest venture capital firm.
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