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Improving the Market Acceptance of Innovative Technologies - Worldwide
The market acceptance of a an innovative technology will be improved if the insights of potential end-user decision-makers, such as tech professionals and scientists, are included in the technology solution before going to market. Such insights can lead to improvements in product design and usability, as well as identification of and enhanced support for those people, organizations, and geographies likely to use the technology.
DecisionTrend Research offers innovative and proprietary approaches that have been field tested for over eight years that bring decision-maker insights to you. Specializing in business-to-business research for complex high technology solutions, we:
- Engage professionals at a peer level, respecting their time, and enabling them to make contributions to technologies that can advance their fields
- Provide objectivity and confidentiality for study participants and clients
- Have worldwide experience though a staff of our own analysts in North America, Europe, China, India, and Latin America
- Provide confidence in study findings, which are based on rigorous data analysis and a fully documented reporting process
DecisionTrend Research Advantages
DecisionTrend Research services offer several advantages over those from market research generalists for both clients and research participants.
- Projects focus exclusively on advanced technology market acceptance and adoption
- Domain expertise in analytical instruments, enterprise software, IT hardware, and networking
- Cutting-edge "bottom-up" research methodology places great value on the input of technology decision-makers themselves, and includes proprietary Qsq Methodology that uniquely combines qualitative and quantitative approaches
- Project problem definition, data collection, and analyses are guided by a paradigm for technology market acceptance based on theory and experience
- Clients and research participants work directly with senior-level professionals
- Innovative and solutions-driven approaches capture information from emerging markets
- Research capability in Asia, Europe, Latin America, and North America
Our focus and approach result in highly accurate and specific information with good predictive power. Previously unidentified processes and trends that drive or hinder technology acceptance are regularly uncovered in
DecisionTrend Research projects.
Proven Track Record
Founded by Dr. Michael Hulfactor, formerly with Stanford University and the University of California, our team of seasoned professionals has a proven track record with technology clients. These include global technology
leaders IBM, Oracle, Sun Microsystems, and Apple Computer, as well as early stage category creators and top venture capital firms.
DecisionTrend Research is headquartered in the San Francisco Bay Area. Research offices in Beijing, Delhi, London, Mexico City, and Sao Paulo.
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